ShopBack Universe: A Gamified Cashback Experience

UI/UX Hackathon

ShopBack Universe

A Gamified Cashback Experience

As part of Team Arc in a hackathon held jointly by ShopBack and NTU Product Club, we reimagined the cashback experience with ShopBack Universe, a platform designed to make saving money engaging and effortless. Tackling user pain points like cumbersome processes, tracking issues, and delayed gratification, our solution introduced innovative features such as:

  • SASHA, an AI assistant for personalized deal recommendations and seamless cashback tracking.

  • Instant Rewards, enabling users to redeem pending cashback immediately through mini-games and store credits.

  • A Gamified Cashback System with quests, challenges, and badges to keep users entertained and motivated.

  • Goal Tracking for visualizing progress and achieving time-limited milestones.

This project showcased our ability to combine user insights with creative problem-solving, delivering a platform that simplifies, engages, and rewards.

[Industry]

UI/UX Hackathon

[My Role]

UI/UX Designer

[Platforms]

Figma, Adobe Illustrator, Adobe Photoshop and Canva

[Timeline]

January 2025 - 1 Week

[Tags]

UI/UX

Product Design

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